Modern packaging design under the influence of the

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Modern packaging design under the influence of modern design thought (Part 2)

the unique packaging design of various countries in the development period of modern design

World War II brutally destroyed the material wealth created by people for a long time. The serious material shortage and the increase of consumer groups after the war, as well as the rapidly recovering economy, provided objective conditions for the development of modern design. In addition, the application of scientific and technological development achievements brought about by the arms competition to civil use and the continuous emergence of new materials provide a material guarantee for the development of modern design, which has become a means to meet people's living needs. In Asia, northern Europe, Britain, the United States, Germany and other countries in the world, modern design gradually integrates with the local social, economic and cultural life, and has become a magic weapon for the economic take-off of various countries, and has formed different design styles and personalities in combination with the national conditions of their respective countries

in the United States, the commercialization of design is very strong, and design is regarded as a means of making money. The promotional function of modern packaging has been played incisively and vividly. The packaging design is influenced by commercial design, constantly changing styles, and winning the favor of consumers with popular fashion

there is still a long way to go before the industrialization of graphene in northern Europe. Scandinavian countries have been working hard to create their own beautiful homes. Design has become an important means to improve their lives, and modern packaging design has become a part of life, so the ecological concept of packaging was first reflected there

in Western Europe, Germany and Italy are always leading the trend of design. In Italy, design is regarded as the reproduction of culture, and packaging design has become a form of cultural design. In Germany, there are also achievements in design education. Following the influence of Bauhaus education, the school running concept and the establishment of design science of Ulm Academy of plastic arts have added new milestones to modern design. At the same time, the Germans are also praised for their rigorous and simple design style. The emphasis on technology and analysis in packaging design is the embodiment of this concept

in Asia, represented by Japan, modern design is also developing rapidly. Japan has created a new mode of design development with the consumption of about 1850kt of the current automobile body sheet). The design implements a "dual track system" and takes the road of combining and coordinating modern and traditional. The specific methods embodied in the packaging design are: for the packaging design of export products, the internationally recognized design principles are adopted, and the design characteristics of precision, dexterity, flexibility and smallness are integrated; The design of pollution-free and low noise packaging for domestic consumption fully reflects the love of vertical and horizontal bars and simple geometric figures in Japanese traditional culture, making its works quiet, remote, clean, simple and so on

towards diversified modern packaging design

with the development of society, western countries have entered a rich society since the 1960s, and the industrial and economic structure of society has gradually adjusted. The focus has shifted from the primary and secondary industries of material production for designers and engineers to the tertiary industry of non-material production; Office low-tech industry turns to high-tech industry; Products began to shift from high energy consumption, standardization and batch to low energy consumption, high added value, diversification and small batch; From the "quantitative revolution" in the early post-war period to the "quality revolution". Therefore, these changes will inevitably promote the change of consumption concept and form a diversified demand market

diversified demand determines diversified design, and diversified packaging has also emerged. The packaging design after the 1960s has a variety of design styles, but among many different design schools, we can see the main trends and trends of modern packaging design, which are specifically reflected in:

1, minimalism trend. Carry forward the modernist design thought, emphasize that "less is more", advocate minimalist design, and pursue a simple and elegant packaging

2. Local righteousness tendency. It advocates that the packaging design should integrate a strong local flavor, and show the style of packaging design that is very simple and modern with the help of some natural and natural materials and colors

3. High tech tendency. We should use all available scientific and technological means in packaging design to fully show the beauty of modern science and technology. The method of expression is to emphasize the exposure of packaging products and structures, forming lightweight, fast, flexible and other characteristics

4. Postmodern tendency. Influenced by the trend of post-modernism design, packaging design is against the principle of simplicity of modernism design, emphasizing the decorative nature of design. At the same time, it boldly adopts bright colors and eye-catching words, and advocates to absorb materials from traditional culture for creation, pursuing a sense of fun and silence. Therefore, the packaging design of postmodern style has no unified appearance, but integrates the tendencies of historicism, decorationism, eclecticism and metaphorical design

5. Humanized design tendency. The people-oriented design concept has always been demanding of packaging designers, emphasizing the harmonious unity of packaging, environment, society and people. Everything is designed from the perspective of human physiology and psychology, so as to create human comfort and health to the greatest extent

6. Environmentalism tendency. Under the impact of the wave of green design in the 1980s, the green design concept of packaging design has been popular in the design industry. It reflects the designer's concern and sense of ecological environment. The packaging designer is required to design according to the "3re" principle in the design, reduce the consumption of materials and energy and the emission of harmful substances as far as possible, and make the packaging waste be easily classified, recycled and reused as far as possible

(author/hujunhong crossing the mountain)

source of information: China's packaging industry

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